When CEECEES owner/educator Carole Charles steps into a classroom, her main goal for every student is to get them feeling confident in themselves and their skills. The reason? She believes self-assurance is the necessary foundation for lash artists to develop their one-of-a-kind unique style and brand. “I want my students to understand that it’s fine to look at other people’s work and be inspired,” she says, “But I also think it’s so important to NOT strive to be exactly like them it’s important to be unique, different and develop your own style.
For Carole, it’s that uniqueness that creates good marketing and when you mimic other people’s styles, you lose the spark and creativity that helps your market yourself and what your brand represents in the industry.
So how can you develop your own unique Lash style? Here are her top 3 tips!

1. Play around with what you know
You will be scrolling through social media, and you’ll see so many lash artists who offer shapes you have never seen before!You will see traditional shapes like cat-eye and open-eye then all these others with fancy shapes with names like squirrel, doll, foxall these shapes can have different names it’s the skill of mapping and being diverse thinking outside the box as they say that differentiate the set , that’s the kind of thing that sets your work apart she says, noting how important it is to simply play around with existing techniques until you find what works for you. When I first began lashing 17 years ago it was very standard and basic but once I learnt the skill of Russian Volume I started playing with different textures, different curls, and different looks. It started because when I took a volume course and literally couldn’t master the specific method and technique that was taught so I played around found many unique ways to make fans that we now teach and blended techniques to create my own way. I also developed a very specific design/consultation process that’s bullet proof it’s totally unique and developed out of necessity. But it’s a method that sets me apart.

2. Step Out of Your Comfort Zone
It’s so important to step out of what makes you comfortable and complacent and define yourself by what HASN’T been done before. Clients are individuals requiring unique styles once you’ve started playing around with different styles and materials, don’t be afraid to post the most striking pictures of your most amazing looks on social media. The moment you start posting your bold, interesting, unique pictures, your marketing gets a boost. Those pictures bring attention to your page, which brings followers to your studio to try new things, which allows you to be able to expand.

3. Don’t just be the trendsetter — help grow your trend
When I first started creating looks using coloured lashes and different shapes etc my pictures stood out and word of mouth spreadmainly because no one else was using such materials and looks to create a set. Most people wouldn’t post a picture on social media of a coloured set or something slightly unusual foreg, because they think clients aren’t bold enough to get it or would want it. But the truth is, clientsare open to change and they’re more encouraged to try something different by seeing interesting ideas on social media. Once you do something that hasn’t been done, you’ve already set a trend. But it only matters if people follow it and the best way is to continue posting the sets that truly make you stand out, because clients eventually recognize that’s what will help them stand out too.